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Some phobias can be overcome, others can't.

Volkswagen Phobias 2010

A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people… or just of watching the new Golf and not being its owner.

To launch this new model, we created an integrated set of terrifying experiences that included an immersive website, pretty scary print ads and a TV campaign that featured people facing the most unbearable phobias. 😱

 

role: Creative

agency: DDB

awards: Bronze at FIAP 2011

creative direction: Jaume Rufach